Xác định các yếu tố ảnh hưởng đến quyết định chọn trường của người học: Nghiên cứu trường hợp ở Học viện Ngân hàng - Phân viện Phú Yên

Tóm tắt

Currently, many universities are granted greater autonomy, creating conditions for them to attract competent and motivated students. However, recruitment remains a significant challenge, especially for local public universities, given that many schools fail to meet their targets. Therefore, it is essential to understand the factors influencing students' decision to choose a school. This study focuses on the factors affecting the decision to enroll in the Banking Academy - Phu Yen Campus. Through a survey of 298 students, three main factors were identified, in order of importance: (1) School characteristics; (2) Communication and counseling; (3) Tuition fees. From these results, the authors propose solutions to attract students. The article provides insight into the factors that determine students’ university selection and offers specific solutions, contributing to improving the quality of enrollment and the reputation of the Banking Academy.