Hành vi sử dụng mạng xã hội của sinh viên: Một nghiên cứu tại Trường Đại học Kinh tế - Kỹ thuật Công nghiệp

Tóm tắt

Under the strong impact of the 4.0 technology revolution, social networks have become an indispensable part of student life, especially at universities with technical and economic orientation. This study aims to assess the level of social network usage behavior and the purpose of using social networks of students at the University of Economics and Industrial Technology. The research object includes 818 students in different faculties. The main research method is a questionnaire survey. The research results show that the majority of students use social networks at a level ranging from rarely to very often. The social networks commonly used by students are Messenger, Facebook and at least YouTube, Instagram. There is a statistically significant difference in the level of social network usage of students with the region of birth and growth, economic conditions and gender. The purpose of promoting the level of social network usage behavior of students is rated highest by students as “entertainment”, followed by “interacting with others” and “sharing information”. The above results are an important practical basis for building programs to support and manage students' social network usage behavior effectively.