Biện pháp phát triển năng lực marketing giáo dục cho nhân viên tư vấn tuyển sinh ở các trường tiểu học tư thục thành phố Hà Nội trong bối cảnh hiện nay

Tóm tắt

Educational marketing competence is one of the component competences of the competence of private primary school admissions consultants. The article proposes some measures to develop educational marketing competence for admission consultants of private primary schools in Hanoi City in the current context, namely: (1) Raising awareness among managers and admissions consultants about the meaning and importance of developing educational marketing competence; (2) Building a process for developing educational marketing competence; (3) Designing a needs-based educational marketing competence development program for private primary school admissions consultants; (4) Building a community to support the development of educational marketing competence for private primary school admissions consultants; (5) Developing and using practice exercises for admissions counselors to practice on their own in the process of developing educational marketing competence. The proposed measures are mainly based on the approach to competence development; therefore, when applied in practice at each educational institution, school administrators and admission consultants need to be flexible, depending on conditions and circumstances, focusing on promoting one or several specific measures, but all measures must be placed in a dialectical relationship that complements and supports each other.