Các nhân tố ảnh hưởng đến quyết định lựa chọn trường đại học: Nghiên cứu trường hợp tại Trường Đại học Ngân hàng Thành phố Hồ Chí Minh

Tóm tắt

Utilizing the survey data on the first-year students in the 2020-2021 school year, this study identifies and measures the factors that influence the decision of choosing Banking University HCMC. The empirical results show that factors related to brand, cost of education, student's characteristics, chances of future success and consultation influence positively students' choice. From the research results, the author draws some implications and suggestions not only for improving the brand and well implement Banking University's enrollment but also for other universities as a reference.