Hoạt động tuyển sinh đại học tại Trường Đại học Công nghệ Thông tin - Đại học Quốc gia Thành phố Hồ Chí Minh: Thực trạng và giải pháp

Tóm tắt

The context of digital transformation and the trend of university autonomy have been creating significant impacts on higher education management, especially in enrollment activities. The article studies data on enrollment results from 2019 to 2023 of the University of Information Technology, Vietnam National University-Ho Chi Minh City. The results show the University's great advantages in attracting students to majors, besides also showing four limitations: increasingly difficult competition to attract excellent students, the University's own admission method has not attracted a large number of candidates; benchmark scores are lower in some fields and direct communication is not effective. To address these limitations, the article proposes four specific solutions. This research will be a useful reference for the university in improving the effectiveness of its enrollment process. This study is considered a reference for further research in implementing effective enrollment activities.