Tác động của trải nghiệm thương hiệu đến gắn kết thương hiệu giữa doanh nghiệp và trường đại học: Trường hợp nghiên cứu ở Trường Đại học FPT Cần Thơ
Tóm tắt
The attachment of enterprises with universities is one of the issues that universities pay much attention and focus on investment. Having a good relationship with enterprises will greatly support universities in training and scientific research, actively contribute to improving the quality of training. Towards the goal of providing the basis for the orientation to improve the connection between universities and enterprises, this study was conducted to determine the scales of enterprises experience value in the relationship with the university and determine the impact of brand experience on brand attachment between enterprises and university. Research results recommend that universities need to increase investment in programs and activities to increase brand experience for enterprises with universities.
Tài liệu tham khảo
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