Vai trò của truyền thông kĩ thuật số trong việc xây dựng hình ảnh quốc gia Việt Nam trong thời đại toàn cầu hóa: Cơ hội và thách thức

Tóm tắt

The rapid development of digital media in Vietnam brings many opportunities and challenges in building the national image. Vietnam currently has 78 million Internet users, accounting for about 79% of the population, and 72.7 million social media users. These numbers showed that digital platforms have become important information channels to convey the national image. This paper explores the multidimensional role of digital media in building Vietnam's national image through the lens of international relations theory and political science. The research analyzes the issues facing Vietnam in the process of regulating the relationship between information control and global integration in the rapid digital transformation period while protecting traditional cultural values and effectively building the national image in the current context. This process requires the involvement of education to raise awareness of the importance of national image, equipping citizens with the necessary skills to become positive representatives of the country in digital online channels and in international interactions. This study suggests future research directions on digital media and national image construction.