Hành vi sử dụng TikTok của học sinh thế hệ Gen Z tại thành phố Hà Nội

Tóm tắt

TikTok is an integral part of the lives of Gen Z students in Hanoi, playing an important role in entertainment and social connection. However, prolonged use of TikTok leads to negative behaviours such as self-deprecation, excessive bragging, and participation in risky trends, influenced by social comparison pressure and dependence on virtual values. This study explores TikTok usage behaviours of Gen Z students (15-18 years old) in Hanoi, focusing on usage time, purpose, user type, and negative manifestations such as social anxiety, low self-esteem, and risk of cyberbullying. Using survey and in-depth interview methods, the study found that TikTok is an important part of students’ daily lives, with dominant behaviours including passive content consumption, content creation, and participation in risky trends. The study proposes practical solutions for students, schools, parents, and the TikTok platform to promote healthy use, minimize risks, and support the positive development of Gen Z in Hanoi.