Một số biện pháp hỗ trợ xây dựng thương hiệu cá nhân cho học sinh trung học phổ thông

Tóm tắt

The Industrial Revolution 4.0 has changed all aspects of life ranging from economy to society, competitiveness in the labor market is therefore also greater. Accordingly, each individual is expected to demonstrate that he or she is the right person for the vacancy through self-marketing skills. Developing a personal brand is one of the solutions to help young people today grasp and meet the constantly changing requirements of society. Therefore, to develop timely and comprehensively, the personal branding model needs to be introduced in schools, especially for high school students, as they begin to have a career choice for the future. This study proposes a number of measures to support high school students in personal branding. This is the basis to help students discover and position themselves more clearly, orientate their personal branding strategies, promote connection, exchanges and perseverance to achieve their goals.