Nghiên cứu tổng quan về xây dựng văn hóa nhà trường tiểu học hướng tới phát triển thương hiệu
Tóm tắt
In the context of implementing the 2018 General Education Program, building a school culture has become a crucial foundation for shaping identity, strengthening trust, and developing a sustainable educational brand. This research is compiled from 88 documents selected through a screening and analysis process; of which, 36 representative documents, most directly related to the research topic, are included in the bibliography. This study employs an integrative review to systematize the literature on school culture building in relation to educational brand development. The dataset was synthesized from 88 publications selected through a systematic screening and analysis process, of which 36 highly relevant and representative sources were included in the reference list. Covering the period from 1990 to 2025, the reviewed studies address the concept, role, assessment measures, and interrelationship between school culture building and educational brand development. The findings indicate that school culture constitutes a distinctive form of organizational culture in educational institutions, encompassing values, beliefs, norms, relationships, and underlying assumptions that shape school operations. The review also shows that school culture building is closely associated with brand development through the interaction of culture, identity, stakeholder experience, social trust, and public recognition. However, there remains a lack of systematic, integrated, and empirically grounded research on primary school culture building from a brand development perspective.
Tài liệu tham khảo
Ainscow, M., & Sandill, A. (2010). Developing inclusive education systems: The role of organisational cultures and leadership. International Journal of Inclusive Education, 14(4), 401-416. https://doi.org/10.1080/13603110802504903
Alzoraiki, M., Ahmad, A. R., Ateeq, A., & Milhem, M. (2024). The role of transformational leadership in enhancing school culture and teaching performance in Yemeni public schools. Frontiers in Education, 9, Article 1413607. https://doi.org/10.3389/feduc.2024.1413607
Bagautdinova, N. G., Gorelova, Y. N., & Polyakova, O. V. (2015). University management: From successful corporate culture to effective university branding. Procedia Economics and Finance, 26, 764-768. https://doi.org/10.1016/S2212-5671(15)00836-9
Balmer, J. M. T., & Soenen, G. B. (1999). The acid test of corporate identity management™. Journal of Marketing Management, 15(1-3), 69-92. https://doi.org/10.1362/026725799784870441
Cooper, H. (2010). Research synthesis and meta-analysis: A step-by-step approach (4th ed.). SAGE Publications.
Chapleo, C. (2011). Barriers to brand building in UK universities. International Journal of Nonprofit and Voluntary Sector Marketing, 12(1), 23-32. https://doi.org/10.1002/nvsm.271
Das, S. (2008). What is school culture? In T. Townsend & I. Bogotch (Eds.), The elusive what and the problematic how: The essential leadership questions for school leaders and educational researchers (pp. 33-55). Sense Publishers. https://doi.org/10.1163/9789087905705_004
Deal, T. E., & Peterson, K. D. (1999). Shaping school culture: The heart of leadership. Jossey-Bass.
Dean, D., Arroyo-Gamez, R. E., Punjaisri, K., & Pich, C. (2016). Internal brand co-creation: The experiential brand meaning cycle in higher education. Journal of Business Research, 69(8), 3041-3048. https://doi.org/10.1016/j.jbusres.2016.01.019
Hargreaves, A. (1994). Changing teachers, changing times: Teachers’ work and culture in the postmodern age. Teachers College Press.
Hatch, M. J., & Schultz, M. (2003). Bringing the corporation into corporate branding. European Journal of Marketing, 37(7/8), 1041-1064.
Hemsley-Brown, J., Melewar, T. C., Nguyen, B., & Wilson, E. J. (2016). Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section. Journal of Business Research, 69(8), 3019-3022. https://doi.org/10.1016/j.jbusres.2016.01.016
Jukić, D. (2025). More than classrooms: How school culture creates a school brand? Management Science Advances, 2(1), 197-213. https://doi.org/10.31181/msa21202515
Lee, M., & Louis, K. S. (2019). Mapping a strong school culture and linking it to sustainable school improvement. Teaching and Teacher Education, 81, 84-96. https://doi.org/10.1016/j.tate.2019.02.001
Lê Thị Ngọc Thúy (2014). Xây dựng văn hóa nhà trường phổ thông - Lí thuyết và thực hành. NXB Đại học Quốc gia Hà Nội.
Maslowski, R. (2006). A review of inventories for diagnosing school culture. Journal of Educational Administration, 44(1), 6-35. https://doi.org/10.1108/09578230610642638
Melewar, T. C., Akel, S. (2005). The role of corporate identity in the higher education sector: A case study. Corporate Communications: An International Journal, 10(1), 41-57. https://doi.org/10.1108/13563280510578196
Nguyễn Tiến Hùng (2008). Lí luận phát triển văn hóa nhà trường phổ thông (Đề tài cấp Bộ, mã số: B2008-37-56).
Nguyễn Thị Mỹ Lộc, Nguyễn Vũ Bích Hiền, Nguyễn Minh Nguyệt, Nguyễn Thanh Lí (2019). Quản lí văn hóa nhà trường. NXB Đại học Quốc gia Hà Nội.
Palmer, A., Koenig-Lewis, N., Asaad, Y. (2016). Brand identification in higher education: A conditional process analysis. Journal of Business Research, 69(8), 3033-3040. https://doi.org/10.1016/j.jbusres.2016.01.018
Peterson, K. D., Deal, T. E. (2002). The shaping school culture fieldbook. Jossey-Bass.
Poom-Valickis, K., Eisenschmidt, E., & Leppiman, A. (2022). Creating and developing a collaborative and learning-centred school culture: Views of Estonian school leaders. Center for Educational Policy Studies Journal, 12(2), 217-237. https://doi.org/10.26529/cepsj.1029
Prosser, J. (Ed.). (1999). School culture. Paul Chapman.
Phạm Minh Hạc (2009). Văn hóa học đường: Khái niệm và việc xây dựng thông qua giáo dục giá trị. Tạp chí Nghiên cứu Con người, 2, 3-11.
Phạm Minh Hạc (2012). Văn hóa và văn hóa học đường: Giáo dục giá trị xây dựng văn hóa học đường. NXB Thanh niên.
Schein, E. H. (2010). Organizational culture and leadership (4th ed.). Jossey-Bass.
Stoll, L., Fink, D. (1996). Changing our schools: Linking school effectiveness and school improvement. Open University Press.
Taajamo, M., Jäppinen, A.-K., & Nissinen, K. (2023). Understanding the essential elements of school culture in global contexts: Exploring the TALIS 2018 data on school principals. International Journal of Leadership in Education, 1-25. https://doi.org/10.1080/13603124.2023.2234859
Torres, L. L. (2022). School organizational culture and leadership: Theoretical trends and new analytical proposals. Education Sciences, 12(4), Article 254. https://doi.org/10.3390/educsci12040254
Thien, L. M., Lee, H. C. (2023). The effects of school culture dimensions on teacher well-being across under-enrolled and high-enrolment schools. Social Sciences & Humanities Open, 7(1), 100396. https://doi.org/10.1016/j.ssaho.2023.100396
Trần Thị Thanh Vân, Nguyễn Thị Hương, Nguyễn Thị Nhị (2025). Công bố khoa học về văn hóa nhà trường giai đoạn 2000-2024: Thống kê và phân tích dữ liệu từ Scopus. Tạp chí Giáo dục, 25(13), 7-12. https://tcgd.tapchigiaoduc.edu.vn/index.php/tapchi/article/view/3624
Van Houtte, M. (2005). Climate or culture? A plea for conceptual clarity in school effectiveness research. School Effectiveness and School Improvement, 16(1), 71-89. https://doi.org/10.1080/09243450500113977
Vũ Thị Mai Hường, Nguyễn Thị Lan Anh (2025). Nghiên cứu đề xuất các tiêu chí nhận diện và đánh giá thương hiệu trường tiểu học Việt Nam. Tạp chí Khoa học Giáo dục Việt Nam, 21(S2), 99-107.
Vũ Thị Quỳnh (Chủ biên), Nguyễn Văn Tuân (Đồng chủ biên, 2025). Xây dựng văn hóa nhà trường trong bối cảnh hiện nay. NXB Đại học Quốc gia Hà Nội.
Vũ Thị Quỳnh. (2018). Phát triển văn hóa nhà trường cao đẳng sư phạm vùng đồng bằng Sông Hồng trong bối cảnh đổi mới giáo dục. Luận án tiến sĩ Quản lí giáo dục, Viện Khoa học Giáo dục Việt Nam.
Wæraas, A., Solbakk, M. N. (2009). Defining the essence of a university: Lessons from higher education branding. Higher Education, 57(4), 449-462. https://doi.org/10.1007/s10734-008-9155-z
Wagner, C. R. (2006). The school leader’s tool for assessing and improving school culture. Principal Leadership, 7(4), 41-44.
Xiao, Y., Nguyen, T. T. H., Nguyen, H. N., Phan, D. Q., Cao, T. K., & Dao, T. H. A. (2023). University brand: A systematic literature review. Heliyon, 9(6), e16825. https://doi.org/10.1016/j.heliyon.2023.e16825
Đã Xuất bản
Cách trích dẫn
Số
Chuyên mục
Giấy phép
Bản quyền (c) 2026 Tạp chí Giáo dục
Tác phẩm này được cấp phép theo Ghi nhận tác giả của Creative Commons Giấy phép quốc tế 4.0 .
