Các yếu tố ảnh hưởng đến quyết định chọn môn thể thao trong học phần “Giáo dục thể chất” của sinh viên thế hệ Z tại Trường Đại học Kinh tế Thành phố Hồ Chí Minh
Tóm tắt
Physical education has received growing attention in university, particularly among Generation Z students, who consistently seek personalized and trendoriented learning. This study investigates the extent to which various factors influence the decision of Generation Z students at the University of Economics Ho Chi Minh City (UEH) in selecting physical education (PE) courses. The research identifies five key determinants that significantly affect students’ decision-making, ranked from strongest to weakest: (1) Attitude toward the course (β = 0.326); (2) Tuition fee (β = 0.187); (3) Quality and reputation (β = 0.177); (4) Communication activities (β = 0.143); and (5) Learning benefits (β = 0.098). The findings reveal that all five factors exert an influence, and any variation among them may lead to changes in students’ choices. These results provide a practical foundation for designing strategies to enhance positive factors and attract more students to physical education courses at UEH.
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