Phân tích nội dung hoạt động tuyển sinh ở trường phổ thông tư thục

Tóm tắt

To achieve sustainable growth and fair competition with public schools, private schools should ensure educational quality and well-conducted student recruitment activities. The admissions process in private schools includes marketing communication, counseling and admissions, placement test and enrollment. At every stage of the process, necessary resources such as human, material, and financial resources must be sufficient for effective performance. The article presents the concept, analyzes the content of enrollment activities at private high schools, and resources to implement each specific content in enrollment activities. The research result contributes to forming a theoretical basis for enrollment activities in private high schools and serves as a reference for those interested in the issue as well as investors, managers of the private high school system in the annual enrollment process.