Các yếu tố ảnh hưởng đến ý định, hành vi thải loại sản phẩm thời trang có trách nhiệm với môi trường của sinh viên dựa trên Lí thuyết hành vi có kế hoạch (TPB)
Tóm tắt
In recent decades, “fashion waste” and “sustainable fashion” have become topics of large-scale discussion around the world in general and in Vietnam in particular. Based on the extended model of the Theory of Planned Behavior (TPB), this research investigates the factors influencing the disposal behavior of clothing among 808 students in Hanoi. The SEM-PLS analysis reveals that four factors - Attitude, Perceived Behavioral Control, Social Norms, and Personal Norms - significantly impact the intention and behavior of sustainable clothing disposal. Additionally, objective knowledge about sustainable disposal strengthens the relationship between intention and sustainable disposal behavior. The study proposes solutions to enhance awareness and responsibility in individuals' disposal practices. From the research results, it shows that attitudes, subjective norms, perceived behavioral control and personal norms have a positive impact on the intention to dispose of sustainable fashion items.
Tài liệu tham khảo
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