Phát triển vốn tâm lí khởi nghiệp cho sinh viên qua giáo dục nhận thức và khai vấn cá nhân: Một nghiên cứu bán thực nghiệm hỗn hợp

Tóm tắt

Psychological capital serves as the foundational factor determining the persistence and success of learners throughout their entrepreneurial journey. To identify effective solutions for enhancing this factor, this study was conducted to analyze and evaluate the effectiveness of measures for developing students’ entrepreneurial psychological capital through broadbased awareness education and intensive personal coaching. The research employed a quasi-experimental design with pre- and post-intervention measurements, integrated with a mixed-methods approach involving a sample of 350 university students. The findings indicate that both interventions resulted in statistically significant increases across all four core components of psychological capital with a large effect size. The integration of qualitative data from 30 in-depth phenomenological interviews also revealed the core impact mechanism: while broad-based education facilitates a cognitive shift from risk aversion to a proactive learning mindset, personal coaching directly addresses self-doubt and self-imposed limiting beliefs. This study provides empirical evidence confirming that the organic synergistic impact of these two measures is the optimal approach for internalizing psychological competencies and establishing sustainable entrepreneurial motivation. These results hold significant practical implications, serving as a basis for recommending that universities simultaneously integrate both awareness education and personal coaching into their entrepreneurship support programs. Future research could expand into longitudinal studies to assess the long-term maintenance of this psychological capital and its influence on students’ actual entrepreneurial behaviour.