Thực trạng và giải pháp quản lí giá trị thương hiệu: nghiên cứu trường hợp tại Trường Đại học Khoa học Xã hội và Nhân văn - Đại học Quốc gia Thành phố Hồ Chí Minh

Tóm tắt

University brand value management is an important element in the management system of a training institution, in which administrators perform management activities on training quality, scientific research, academic and brand value, etc. to enhance the prestige and position of the university in the higher education system at home and abroad. In fact, in recent years, Vietnamese universities have constantly implemented measures to strengthen and improve the quality of this activity. On the basis of surveying the current situation, the article proposes a number of solutions for brand value management (A case study at the University of Social Sciences and Humanities, Vietnam National University, Ho Chi Minh City, contributing to promoting Vietnamese universities’ brand values and competition against international counterparts. These solutions have a dialectical relationship with each other, so in the implementation process, it is necessary to carefully study and apply flexibly and creatively to ensure the highest efficiency to meet the set goals.